Agenda
Day One
8:00 am to 5:00 pm
• Registration (open all day)
• Vendors set up (by 10 am)
10:00 am to noon
Welcome and The Art of Speaking As A Vocation…
The Absolute Truth!
Facilitated by David Coleman and Dr. Will Keim
• Welcome all participants
• Discuss the concept behind SpeakeRevolution
• Review the schedule of events
• Introduce the core planning team
• Introduce the National Collegiate Speaker’s Association (NCSA) & our plans for you and the profession.
• Introduce all sponsors
• Promote available services and opportunities (vendors, five-minute showcase, mentoring, books, etc.)
NOTE: Questions that will be addressed:
• Why do you want to be a professional speaker/public orator?
• If you’re already a speaker, how’s that going for you?
• Do you have what it takes to make this your profession?
- Can you attract audiences?
- Would you book you?
• What is your take on the lifestyle or the reality you face?
- The reality of travel and being away from home
- The effects on your family and health
• What is your niche area of expertise and credibility?
• What is your opportunity in the speaking profession?
- Consider the HOT topical areas and DEAD issues in our market…
- Consider where the market stands in this economy and in the future…
- Consider expenses and income sustainability before you quit your job to speak professionally full-time…
12:00 to 1:00 pm
Working Lunch / Visit Vendors: A Breakdown of The Professional Associations in Higher Education
Facilitated by Lenny Dave and SpeakeRevolution!Faculty
We will examine ACPA, NASPA, APCA, NACA, ACUI, NODA, AFLV, SEPC, NGLA, AFA, etc. Should you join NSA? We will present the pro’s and con’s.
• Identifying the major professional association players and their missions
• Assessing their position in the market
• Considering how they view speakers
• Considering how they book speakers
• Taking a look at key market segments: Greeks, Athletes, Student Activities, Orientation
• Considering how fertile or barren these are for speakers
1:30 to 2:00 pm
Break/Calls/eMails/ Visit Vendors/Visit Mentorship Area
2:00 to 3:30 pm
Marketing – Graphics – Print Media….Crafting Your Media Image and Increasing Your Market Share and Presence
Facilitated by Watus Kirby and Ian Kirby, Campus Activities Magazine
• Presenting, branding and positioning yourself in the market through print and other media.
• Developing a relationship with print organizations, such as Campus Activities Magazine – the #1 Publication in the market.
• Overviewing standard advertising rates and considering why you should advertise. Overviewing how deals are negotiated.
• Overviewing the nuts and bolts of advertising, interviewing skills, photography, graphics promo, media relations, online networking, costs, and more.
• Creating exciting promotional materials that make you unique in the market (avoiding the cookie cutter approach).
• Increasing your marketing IQ: The participant’s opportunity to ask questions to the best in the business. BONUS: Bring your own promotion and get it evaluated by experienced eyes!
3:30 to 3:45 pm
Break/Calls/Emails/Visit Vendors/Mentorship Area
3:45 to 5:00 pm
How to run a successful speaking business/enterprise
Facilitated by David Coleman, Dr. Will Keim and SpeakeRevolution! Faculty
The lead agents for the 2010 Agency of the Year in the College Market, Coleman Productions, and the lead agent for Dr. Will Keim’s Higher Aspirations will tell you how they market their speakers, what ultimately sells a school on a speaker, what schools are looking for and how to give them what they want (at a price that is fair to both parties!)
• What are the minimum costs associated with running a successful speaking business?
• Which conferences should you attend?
• How can you create your niche in the market?
• What are the market trends?
• How can you build rapport and trust with campus clients?
• Should you self-represent yourself or go with an agency?
(Agents can only do so much…you ultimately self yourself!)
5:00 to 6:00 pm
Rising Stars Roundtable
Facilitated by Dr. Will Keim with participation from (preliminary – subject to change): Ryan Clauson, Marc Elliott, Mark Hartley, Matt Glowacki, Meagan Denney, Delatorro McNeal, Jesus Jaime-Diaz
Several top new speakers in the market share their stories, tips, experiences and how they have navigated the market to reach a modest level of success at a young age.
6:00 to 8:00 pm
Dinner on Your Own in Tampa
8:30 to 10:30 pm
Mentorship Mingle
In the suites of David Coleman and Dr. Will Keim
Day Two
8:30 to 10:00 am
Attracting and Working With The Media (TV/Radio, Etc.)
Presented by News Anchor/Reporter Jaimee Colley and David Coleman (with contributions from the SpeakeRevolution! Faculty)
• Establishing yourself to attract the media
- Positioning yourself as a leading authority in your area of expertise
- Creating an exciting persona that media gravitates to
- Launching press releases/attracting local media to interview and attend
• Creating exposure and launching your career – getting the message out!
- Facebook/MySpace/Twitter/Linked In pages
- Internet blogging sites
- Campus newspapers and radio and TV stations
• Learning successful interview techniques
- Controlling an interview based upon your answers
- Expressing sincere/thoughtful/helpful sound bites
- Remaining poised when the RED light or “On Air” goes on
- Abiding by the laws of product release exposure in an interview
- Understanding how being candid can set you apart from “everyone else”
• Learning by practicing: Jaimee will take a few volunteers through mock interviews!
10:00 AM to 10:15 am
Break/Calls/Emails/Visit Vendors/Visit Mentorship Area
10:15 to 12:00 pm
Mastering the Platform and Crafting Your Stage Presence, Persona and Message!
Co-Facilitated by Dr. Will Keim and Delatorro McNeal
• The 15 essential elements of every great public speech
• Some techniques for speaking success
- How to break down your presentation into segments that engage, entice and empower your audience!
- How to connect with your audience and build instant rapport!
- How to eliminate common speaking mistakes.
- How not to be a Diva! (Beware of being the “hero of your story”)
- How to begin and end with sizzle yet not let the rest drizzle!
- How to become an instant re-book or referral agent.
• Some tips on support tools
- Using multimedia in your presentations
- Using PowerPoint/Keynote or just you on stage with a microphone
• Some considerations to aspire higher
- Ethics and integrity from the platform
- Regional sensitivities and public speaking
- Building respect on stage that will last a lifetime
12:00 to 2:00 pm
Lunch and Vendor Recognition
Vendors will be recognized, thanked and allowed to share what they do, who they can help and how they add benefit to the life and career of our profession.
2:00 to 4:00 pm
Featured Speaker Showcase!
Emceed by David Coleman and Dr. Will Keim with (subject to change): Meagan Denney, Marc Elliott, Jesus Jaime-Diaz, Delatorro McNeal, Matt Glowacki, Mark Hartley
Six of the top young speakers in America will do 10 minutes of the show of their choice.
4:00 to 4:15 pm
Break/Calls/Emails/Visit Vendors/Visit Mentorship Area
4:15 to 5:45 pm
From The Horses Mouth! Professional Staff and Buyers Tell It Like It Is!
Invited Potential Panel of Experts: Tom Faessel, University of Akron; Ilaria Pesco, University of Redlands CA; Beth and Laura Waltrip, University of Florida; Bob Ruday, University of Tampa, Stephen Gray, East Carolina University, J. Scott Derrick, Furman.
Then, David Coleman shares…The Bottom Line on getting booked in the college market!
• Who do top college lecture buyers book and why?
(Is it by topic or the expertise or marketability of the speaker?)
• What is the current price resistance for the market?
• What is the quickest way to get rejected from contention?
Then, David Coleman shares…
• Building your brand
• Showcasing
- Creating a “can’t miss” showcase submission tape
- Crafting an outstanding showcase
• Creating your YouTube, MySpace Video presence
• Getting bookings
- Connecting to entities and people on campus who book speakers
- Turning educational sessions into bookings without ever saying the words “book me” or “bring me to your campus”
- Using the art of block booking and fee negotiation
- Offering an extra program, product or “special service”
- Turning an appearance into a rebook or future gig
• Building credibility by referring schools to other speakers
5:45 to 6:00 pm
Break/Calls/Emails/Visit Vendors/Visit Mentorship Area
6:00 to 7:00 pm
Speaking To Our Military Service Members
Lead by David Coleman and Joe Leavell, US ARMY
• Understanding from Battlemind to Campus Grind: What makes our military a completely different target audience
• Getting booked in the Military Market and how the different branches differ in their wants, needs and desires.
• Understanding the fee structure, paying process and the amount of effort that will be expected of you for your compensation.
• Speaking to our Military is a privilege, not just a revenue stream!
7:00 to 9:00 pm
Dinner on our own in Tampa
9:30 to 11:00 pm
Mentorship Mingle
In the Coleman & Keim Suites
Friday June 11, 2010 (Day Three)
8:30 to 9:30 am
THE ROAD WARRIOR! Surviving and thriving on the road…travel tips!
Dr. Will Keim, David Coleman, Del Suggs, Matt Glowacki, and SpeakeRevolution! Faculty
• Road Smarts
- Booking travel, rooms, lodging
- What to expect from buyers and what to expect to cover
- Good planning and documentation
• Road Safety
- Know safety issues specific to where you are going
- Know where you are at
- The challenges of being a woman on the road
- Have contacts and have a plan!
• Road Routines to Rise Above!
- Exercise
- Eat healthy
- Rest
- Revitalize mind and spirit
9:30 to 10:30 am
Developing personal merchandise and product
Delatorro McNeal and SpeakeRevolution! Faculty
• Creating and selling back of room merchandise
• Do’s and Don’ts
• Compilation books… a good idea?
• Building your brand through your products
• Selling with subtle assertiveness
• Using Facebook, YouTube, Linked In, .TV, etc.
• Choosing a publisher or duplication service
10:30 to 10:45 am
Break/Calls/Emails/Visit Vendors/Visit Mentorship Area
10:45 am to Noon
Participant’s Showcase!
Willing participants will have an opportunity to showcase for 5 minutes in front of all those present and receive immediate feedback from our core team and all audience members.
12:00 noon to 1:00 pm
Lunch / Last Chance to Visit Vendors and Mentorship Area
1:00 to 3:00 pm
Participant’s Showcase #2
Willing participants will have an opportunity to showcase for five minutes in front of all those present and receive immediate feedback from our core team and all audience members.
3:00 to 4:00 pm
Closing Ceremony
• Induction of First Hall of Fame Class into the National Collegiate Speaker’s Association
• Induction of First Class of Charter Members
• Complete and collect evaluations
Conference concludes at 4:00 PM.